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Are You Heterogeneously Homogenous? Don’t Be.
I chuckled last week when HBO announced they were testing out a “binge” strategy for a new series. They’ll launch with all six episodes available to viewers to watch as they wish. Sound familiar? It...
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Navigating a Shifting Consumer Landscape
While perusing the latest opinions from fellow industry professionals, as I often do, I came across a particularly interesting and pertinent article by Michael Lazerow. In it, Michael states “The...
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